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Alice In Wonderland silent feature film starring Viola Savoy made in 1915
page 32
THE  MOVING  PICTURE  WORLD
April 1, 1916




C h i l d r e n' s   P e r f o r m a n c e s




The insistent cry for "Better Films for Children" has inevitably become nation wide before the ever growing demand.

Not since "Punch and Judy" days has any entertainment proved the box office attraction as has our attraction which is well known as the Perfection in Child Literature.

$25,000 PRODUCTION

The Six-Reel Educational Fairy Tale
ALICE IN
WONDERLAND

Featuring VIOLA SAVOY,
Late Star of "The Littlest Rebel"


Exhibitors Should Co-operate with the Public Schools

Your Reference
  Five Thousand Teachers at Their Convention at Rochester witnessed a screening on "Alice In Wonderland" (which was a part of the official programme).




DIRECT BOOKINGS

THEATRES AND CIRCUITS IN THE PRINCIPAL CITIES WHO CAN OFFER TIME, COMMUNICATE DIRECT WITH THIS OFFICE.
Another Credential
  Under the Direction of the Department of Education in the City of Buffalo, 25,000 Children and Adults (paid admissions), Saw "Alice in Wonderland".

Screened to crowded audiences Xmas week, Lexington Opera House, New York City.
Many other cities where "Alice in Wonderland" was featured, know its merits, as the regular admission prices were small factors, compared to the advance sale of reserved seats (an unusual event in movie circles).






The above is based on a full-page trade advert in the "Moving Picture World" magazine dated April 1st 1916. It was placed by Eskay Harris Feature Film Co., Inc of New York City, who described themselves as "Promoters of High Class Educational Features".
iola Savoy spent most of her childhood as a stage actress, reports of the time indicating that she was involved in around one hundred and twenty five stage productions, from Broadway to touring stock companies, and acted alongside some of the finest acting talents of the day.
  She claimed to have been named after the character of Viola in Shakespeares "Twelfth Night", a part she hoped to play someday herself.
  By 1912 she was best known for her portrayal of Virgie in the play "The Littlest Rebel".
  Despite her prolific stage appearances, she only made two films, both around 1915. Her acting career appears to end there, despite an astonishingly long lifespan (1899 - 1997).

Viola Savoy newspaper clipping
Most of the material on this page was researched and contributed by Jim Jenks of Kalamazoo, Michigan.
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